What if trying to save money ends up costing you more?
If you’re like most business owners, you want to save money wherever you can. And when it comes to SEO, it’s tempting to try to do it yourself in order to save on costs. After all, what could be easier than optimizing your website for Google yourself?
Unfortunately, DIY SEO can be very dangerous – and it often doesn’t work. In this blog post, we’ll discuss the dangers of trying to do SEO by yourself, and why hiring a professional is always the best option.
You Might Not Target the Right Keywords
Keywords are the primary tool of SEO, and most business owners don’t know how to find the right ones.
Many small business owners struggle with doing their own SEO because they don’t have the time or knowledge needed to effectively identify and target the right keywords. At first glance, it might seem like any keyword related to your industry would be a good option for improving SEO rankings.
But this isn’t always the case.
In order to really harness the power of specific keywords, you need to have a deep understanding of what people are searching for online and how those searches relate to your particular business niche. Without a clear sense of which keywords are going to attract targeted web traffic and provide long-term benefits, you could miss out on important opportunities that would help you grow your small business.
An SEO expert can help you find the right keywords — from locally-focused terms to industry-specific phrases — that bring you ready-to-buy customers from your ideal audience.
Your Website May Not Be Properly Designed
What does a well-designed website look like?
Many business owners only think about whether they like the colours and layout, and that’s a mistake. Designing a website that is both user-friendly and search engine friendly can be a challenge. This is especially true for small business owners who are trying to do SEO by themselves.
To do well in search results, your website needs to be attractive to Google and to your audience.
That means having the right keywords in the architecture of your website. It also means creating engaging content so that your visitors have a good experience and want to visit again. You have to build the trust factor and display your authority while also speaking to your ideal client’s biggest needs. Finally, your website needs to be mobile-optimized, fast, and secure.
In other words, creating the right website is really challenging.
Are SEO companies worth it? When they give you an SEO-optimized website you can be proud of, they certainly are!
You Might Damage Your Website’s Ranking With Google
If you offer services like plumbing, lawn care, or construction, you’ve probably seen what we’ve seen.
People who try to DIY what they don’t quite know how to do often do more damage than good. Sometimes this means the entire project has to be torn out and started again from scratch. It costs more money and takes more effort than if they had worked with a professional in the first place.
There are a lot of ways to make SEO mistakes that result in penalties, and it’s very hard to recover.
In order to ensure that its users have the best possible experience, Google penalizes websites that violate its guidelines. Some common SEO mistakes that can result in a penalty include keyword stuffing, cloaking, and other black hat strategies.
In other words, if you try to get an advantage that isn’t based on earning a high ranking by providing high-quality content to users, you’ll end up losing.
SEO is Time-Consuming and Hard to Do Properly
You already have expertise in a specific industry. Do you have time to learn another one?
Many business owners are under the impression that they can handle their own SEO, and while it is true that anyone can learn the basics of SEO, it is a complex and ever-changing field. Trying to keep up with the latest algorithm changes and best practices is a full-time job, and creating success requires the right strategies to be applied consistently.
You have a business because you’re successful in your industry. Trying to become an expert in the many aspects of SEO is not just difficult, it’s not a good use of your time.
For this reason, it is often best to work with a marketing professional who has the knowledge and experience needed to ensure your website ranks highly in search results. While it may require an initial investment of time and money, working with a marketing professional will save you both time and money in the long run.
Don’t Go it Alone
SEO is a complex and ever-changing field.
If you’re trying to DIY your way to the top of the search engine rankings, you’re setting yourself up for failure. The best way to ensure that your website gets the visibility it deserves is to partner with an experienced and professional SEO team.
At Local SEO Search, we have a proven track record of helping businesses achieve their desired online results. We would be honoured to help you grow your business through effective SEO strategies. Contact us today to get started!